15 Examples of Guerrilla Marketing

Guerrilla marketing for McDonalds. Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinsons 1984 book Guerrilla Marketing.. Contents. Etymology and origin; Types; Ambient marketing




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