Perfume (UK / ˈ p ɜːr f j uː m /, US / p ər ˈ f j uː m /; French parfum) is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents, used to give the human body, animals, food, objects, and livingspaces an agreeable scent. It is usually in liquid form and used to give a pleasant scent to a persons body. Ancient texts and archaeological excavations show the ...In the early1940s, when other perfume makers were increasing brand exposure, Parfums Chanel took a contrary track and decreased advertising. In 1939 and 1940, Chanel ads had been prominent. By 1941, there was almost no Chanel print advertising. Fragrance sales flourished during World War II.
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