Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pretesting (also known as copy testing) and posttesting of …Because Niépces camera photographs required an extremely long exposure (at least eight hours and probably several days), he sought to greatly improve his bitumen process or replace it with one that was more practical. In partnership with Louis Daguerre, he worked out postexposure processing methods that produced visually superior results and replaced the bitumen with a more lightsensitive ...
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