Monday, October 5, 2020

The Sexualization of Female Athletes in Advertising ...

The Sexualization of

NIKE, Inc. (/ ˈ n aɪ k i /) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.It is the worlds largest supplier of athletic shoes and apparel and a major ...

Nike Womens Advertising is Nike advertisements towards women. Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucass article, Nikes Commercial Solution Girls, Sneakers, and Salvation, In 1981, Reebok, one of ...




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