12/10/2001 · Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firms target market and which is ultimately designed to influence the consumers purchase decisions. Advertising is just one element in a companys promotional mix and as such, must be integrated with the overall marketing ...
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