A 2011 meta analyses found that the factors with the greatest impact on sales performance are a salespersons sales related knowledge (market segments, presentation skills, conflict resolution, and products), degree of adaptiveness , role clarity , cognitive aptitude, motivation and interest in …Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.. The term Big Idea has been used in the works of marketing gurus David Ogilvy and George Lois, and in ...
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