Become an Advertising Art Director StepbyStep Career Guide

Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer Son was the first fullservice agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was ...




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