The Volkswagen series of advertisements (which included the 1959 Think Small ad) were voted the No. 1 campaign of all time in Advertising Age s 1999 The Century of Advertising. Following the success of Think Small, the advertisement titled Lemon left a lasting legacy in America—use of the word Lemon to describe poor quality cars ...Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.
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