Creative Advertising Ideas — 012

Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

Origins. The Advertising Creative Circle of Great Britain was founded on 8 October 1945, at a luncheon at The Trocadero Hotel, London. The concept can be traced back to, H.F. Crowther (Director of Advertising Agency Rumble, Crowther Nicholas) and G.R. Pope (Advertising Manager of The Times). At the time, Crowther and Pope felt there was no other advertising organisation concerned …




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