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Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct …




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