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Norris, James D. Advertising and the Transformation of American Society, 1865–1920 (1990) online; Pease, Otis. The Responsibilities of American Advertising Private Control and Public Influence, 1920–1940 (1958) Pollay, Richard W. The subsiding sizzle A descriptive history of print advertising, 1900–1980. Journal of Marketing (1985 ...




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