The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct …Super Bowl XXXIV (2000) became notable for featuring a large number of commercials from dotcom companies, to the extent that critics dubbed it the Dotcom Super Bowl. With a 30second ad costing around $2.2 million, 20% of the commercial time sold went to dotcom companies—constituting $44 million of the $130 million spent in total on Super Bowl advertising time that year.
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