Launching a New Marketing Campaign Dont Pull the Trigger Until Youve Done This First

7/8/2002 · Ceremonial ship launching is the process of transferring a vessel to the water. It is a naval tradition in many cultures, dating back thousands of years. It has been observed as a public celebration and a solemn blessing. Ship launching imposes stresses on the ship not met during normal operation and, in addition to the size and weight of the vessel, represents a considerable engineering ...




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